Module 11: Quick-reference cheat sheet

Last updated: July 8, 2026

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The four signals at a glance

Signal

What it means

Your move

Content intent

They read content about a topic you care about

KPICC email about that topic. Share your perspective + a relevant resource.

Search intent

They searched for something relevant (even without clicking)

Lead with the problem they were searching about. If competitor name, address it directly.

Social media signal

They posted about a relevant challenge

Engage with the post first. Follow up referencing their exact words.

Engagement intent

They clicked your ad

Mirror the ad’s value prop in your email. This is your warmest signal.

KPICC quick-check

Letter

Question to ask yourself

Source

K — Know

What do I know about this person from the signal?

Signals Center / CRM / Slack alert

P — Problem

What problem does this topic suggest they’re dealing with?

Your product knowledge + persona understanding

I — Impact

What’s it costing them if they don’t solve this?

Industry benchmarks, case studies, common pain

C — Connect

How does what I offer relate to this problem?

One sentence. Not a product pitch.

C — Call to agreement

What’s the right ask given where they are?

Reading/learning = light CTA. Evaluating = meeting CTA.

The rules

  • Act within 24 hours. Signals lose value fast.

  • Reference the topic, not the signal. Never say “I saw you clicked our ad.”

  • Relevancy > facts. Be relevant to their interest. Don’t try to “gotcha” them.

  • Intent signal ≠ active buying. Don’t go too fast.

  • Match CTA to signal strength. Readers get learning CTAs. Evaluators get meeting CTAs.

  • Multithread. When one person engages, check Signals Center for others at the same account.

  • Combine channels. Email + call + LinkedIn + ads = maximum impact.

You're All Set!

You've completed Influ2's Signal-Selling Playbook. Before you go, be sure to check out the appendix for additional resources, helpful tips, and reference materials that can help you put what you've learned into practice.